Branson to launch new tool for shippers to cut carbon emissions

BUSINESS magnate Sir Richard Branson's global carbon reduction NGO the 'Carbon War Room' plans to launch in one years' time a new tool on its website that is designed to help global shippers and supply chain managers increase operational efficiencies, lower costs and reduce carbon emissions. The tool will offer a free-to-access and fully transparent look at how ships are operated based on real-world satellite data. This free and publicly accessible information will give shippers simple, consistent data to understand the efficiency of their transport networks. It will also allow them to identify potential inefficiencies, find opportunities to optimise operations and reduce costs for everyone. The new tool will be launched on November 30 2017 at the World Ocean Council's Sustainable Ocean Summit in Rotterdam.


A bill of lading (sometimes referred to as a BOL or B/L) is a document issued by a carrier to a shipper. B/L is used for carriage at sea.

It serves a number of purposes:

- It evidences the receipt of goods for shipment and indicates the route of the cargo;

- It is evidence that a valid contract of carriage exists and it may incorporate the full terms of the contract between the consignor and the carrier;

- It is also a type of security which states the right of property for the goods described in bl.